Create an experience where BG works out of the box with few decisions/customizations on the part of the new customer.

Currently, BG requires the MSP to have an employee that is a champion for BG and is willing/able to perform set up and maintenance.

Could also be the solution given free of charge for existing Continuum/CW customers.

Make it easier for customers to set up their datasource configurations.

Support: Nice to have

Sales/Success: BG Lite for $99/month, easier to use, less customization (could do mobile first, then use similar solution here)